Alex Sozonoff
Chairman at Victor; Ex-senior adviser at Hewlett Packard

With more than 40 years’ international business experience and industry knowledge in both Europe and the US, 35 of them spent at Hewlett Packard, Alex brings a wealth of business strategy and industry expertise to the board. He was general manager of HP’s worldwide channel business and subsequently vice-president of customer advocacy where he was responsible for building key strategic partnerships around the world, creating and directing its global sponsorship programmes for the FIFA World Cup and Formula One, and chairing a task force developing the e-world vision for HP, which subsequently led to HP’s e-services strategy. Alex later served as senior adviser to the CEO of Hewlett Packard.

Alex has served on a number of boards and, since 2001, has been chairman of Victor’s sister company Global Beach, where his knowledge of emerging technologies and experience of strategic relationship management have been key to the company’s fast pace of development.